Call Their Baby Ugly and 4 Other Tips for Designing with CEO’s

CEO’s can be a tough group to design for – after all, it’s their vision with which you are now entrusted. I've been fortunate enough throughout my career to work closely with several CEO's. From fledgling ideas to high-growth companies like TheLadders (where I’m the Director of User Experience), I’ve whiteboarded, wireframed and prototyped my … Continue reading Call Their Baby Ugly and 4 Other Tips for Designing with CEO’s

Experiencing the Experience: The Case for Prototyping

I realized this week that in a traditional web app design scenario there end up being three review cycles: Wireframe review – ensuring all the elements are on the page, hierarchically correct and flowing logically from screen to screen. Confirming that the right data is being captured and then presented back to the user in … Continue reading Experiencing the Experience: The Case for Prototyping

Gut Instincts

Much is said about education, experience and domain knowledge when discussing the potential quality of a design.  If the designer has the right degrees, a solid cross-section of experience and deep industry knowledge the assumption is that the design will be great. There's a fourth component though: gut. What is gut? It's talent, emotion, intuition, … Continue reading Gut Instincts