OKRs demand good research. They demand good design. If you’re not conducting research with your customers, how can you possibly design features and products that will both help them and achieve the key results you’ve set?
The connection between goals and customer centricity
Posted on January 29, 2024.How to tell which companies value design and research based on how they set their corporate goals.
Certified Scrum Product Ownership (CSPO) with Jeff Patton – Barcelona – April 2024
Join Jeff Patton and Jeff Gothelf teaching a live, public workshop together for the first time since 2020. This is a certified scrum product owner course unlike any you've ever taken. It's practical, useful, customer centric and heavily based in modern product thinking. Join us in Barcelona in April 2024.
How do you measure product discovery?
Posted on October 23, 2023.If we're going to invest in lean ux and product discovery we should be able to measure its impact. Here's how to do that.
Jeff Gothelf & Josh Seiden Present: Outcomes, OKRs and Lean UX – SINGAPORE
Spend 3 days with the authors of Lean UX learning how to use outcomes, objectives and key results and lean ux to build better products. Feb 27-29, 2024 in Singapore. Tickets on sale now.
Process Experiments
Posted on April 3, 2023.How to use product thinking to de-risk your agile implementation.
Talking to customers is not a waste of a developer’s time
Posted on March 6, 2023.Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
Everyone Must Talk to Customers
Posted on December 12, 2022.Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
FAQ: What is shared understanding?
Posted on August 1, 2022.In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?
The Magic Interview Question
Posted on June 27, 2022.Get the most relevant stories from your customers with this one, simple question.