In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?
Get the most relevant stories from your customers with this one, simple question.
No designer should ever have to fear reviewing their work with a stakeholder. Here's one story of how it happened to me and what I learned.
Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services
Managing to outcomes works well if we're also monitoring negative behavior. If we're not, we risk real world negative consequences.
Successful businesses know that making the customer happy is their only concern. Here's why.
Here are some of the big highlights from the new 3rd edition of the lean ux book, available now.
Every company makes decisions based on the highest paid person's opinion. It turns out it's just a hypothesis. Here's how to tame it.
This short video explains how to use the hypothesis prioritization canvas to determine which hypotheses you should test.
This short video explains how to use the Lean UX canvas.