Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
Everyone Must Talk to Customers
Posted on December 12, 2022.Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
FAQ: What is shared understanding?
Posted on August 1, 2022.In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?
The Magic Interview Question
Posted on June 27, 2022.Get the most relevant stories from your customers with this one, simple question.
The Scariest Design Review of My Life
Posted on March 28, 2022.No designer should ever have to fear reviewing their work with a stakeholder. Here's one story of how it happened to me and what I learned.
OKRs AND UX
Posted on December 20, 2021.Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services
Incentives vs The Right Behavior
Posted on December 6, 2021.Managing to outcomes works well if we're also monitoring negative behavior. If we're not, we risk real world negative consequences.
Customer value and business value are the same thing
Posted on October 25, 2021.Successful businesses know that making the customer happy is their only concern. Here's why.
What’s new in the latest edition of lean ux?
Posted on October 4, 2021.Here are some of the big highlights from the new 3rd edition of the lean ux book, available now.
The Highest Paid Person’s Opinion
Posted on September 27, 2021.Every company makes decisions based on the highest paid person's opinion. It turns out it's just a hypothesis. Here's how to tame it.