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Metrics Mountain: A realistic visualisation of any customer lifecycle metrics

For as long as I've been working professionally the visual metaphor for moving customers through an experience has been The Funnel. The idea being that we have the most amount of people engaged at the beginning of an experience and as the experience goes on, fewer and fewer people are still participating in it. You've … Continue reading Metrics Mountain: A realistic visualisation of any customer lifecycle metrics

The top 10 rebuttals to: “Agile is great. But it won’t work here.”

At this point in its lifecycle, Agile is in the mass adoption phase. Whenever I’m in front of an audience or teaching a workshop and I ask, “How many of you work using Agile processes?” 100% of the hands in the room go up. The honest people in the room will still hold their hand … Continue reading The top 10 rebuttals to: “Agile is great. But it won’t work here.”

Professional Scrum with UX Certification

5 Rules for Integrating UX with Agile Scrum

After more than a year of work, I’m thrilled to announce the launch of this joint effort between Scrum.org, Josh Seiden and myself. The Professional Scrum with UX certified class starts to answer the questions scrum practitioners from all disciplines have been asking. How does design work fit into sprints? What does “done” mean for … Continue reading 5 Rules for Integrating UX with Agile Scrum