For as long as I've been working professionally the visual metaphor for moving customers through an experience has been The Funnel. The idea being that we have the most amount of people engaged at the beginning of an experience and as the experience goes on, fewer and fewer people are still participating in it. You've … Continue reading Metrics Mountain: A realistic visualisation of any customer lifecycle metrics
How to prioritize your hypothesis so you know what to test first.
(Want to get this article in your inbox? I publish one article a month and share it in my newsletter first. You can sign up here and join 14k other subscribers.) Hey folks - Two weeks ago I found myself at the center of a debate with a client about the benefits and drawbacks of … Continue reading Velocity should be renamed “future tech debt”
It's been 3 years since the Lean UX Canvas was published. It was time for an update.
Teams that don't make customer facing work still work on "products" and have "customers." This article explains how to think about this kind of work - from HR, Legal, Finance et al - in a new light.
Truly agile teams enjoy the ability, desire and safety to respond to change over following a plan.
Innovation Days is a 6-month speaker series offered by Sense & Respond Press
At this point in its lifecycle, Agile is in the mass adoption phase. Whenever I’m in front of an audience or teaching a workshop and I ask, “How many of you work using Agile processes?” 100% of the hands in the room go up. The honest people in the room will still hold their hand … Continue reading The top 10 rebuttals to: “Agile is great. But it won’t work here.”
After more than a year of work, I’m thrilled to announce the launch of this joint effort between Scrum.org, Josh Seiden and myself. The Professional Scrum with UX certified class starts to answer the questions scrum practitioners from all disciplines have been asking. How does design work fit into sprints? What does “done” mean for … Continue reading 5 Rules for Integrating UX with Agile Scrum
Late last month, after a particularly frustrating meeting I posted the following tweet: It turned out, not surprisingly, that I wasn’t the only one dealing with this failed project management approach. Many people reached out with virtual “high 5’s” and, more importantly, questions about how this could be so obvious to those of us who … Continue reading Fixed time, fixed scope projects always end in 1 of 3 ways. None of them good.