Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
Running experiments in a corporate environment can be daunting. Here's one trick to help bring good ideas into perspective.
As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.
Finding customers and users to speak with in a B2B product company can be hard. Here are 5 ways to start that process right now.
In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?
Get the most relevant stories from your customers with this one, simple question.
Processes, methods and deliverables receive the heavy focus of product management training but without a compelling story they can all fail.
Can you practice OKRs in regulated environments, in multinational corporations and with leaders who don't give specfific goals. In short, yes.
Here are some of the big highlights from the new 3rd edition of the lean ux book, available now.