How to use product thinking to de-risk your agile implementation.
Talking to customers is not a waste of a developer’s time
Posted on March 6, 2023.Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
Why aren’t learning and experimentation corporate values?
Posted on January 30, 2023.Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is that?
Everyone Must Talk to Customers
Posted on December 12, 2022.Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
What are you trying to learn?
Posted on December 5, 2022.Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
How to use time boxes to design experiments
Posted on October 24, 2022.Running experiments in a corporate environment can be daunting. Here's one trick to help bring good ideas into perspective.
The Truth Curve
Posted on September 12, 2022.As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.
FAQ: How do I find B2B customers to talk to?
Posted on August 8, 2022.Finding customers and users to speak with in a B2B product company can be hard. Here are 5 ways to start that process right now.
FAQ: What is shared understanding?
Posted on August 1, 2022.In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?
The Magic Interview Question
Posted on June 27, 2022.Get the most relevant stories from your customers with this one, simple question.