Build AI products your customers love
Cut through AI uncertainty to deliver internal productivity and customer value with a clear, tactical approach.


Who Does What By How Much?
Get my new book on OKRs! Who does what by how much? A practical guide to implementing customer-centric OKRs at any scale.
If you’ve struggled with OKRs in your organization, this is the book you’ve been looking for.
Out now!
Inspiring, actionable and fun keynotes
Whether it’s your next conference, in-house event or trade show, Jeff delivers high-energy, practical and most of all, fun, keynotes to engage and motivate the entire room. New for 2026, “AI made it easy. Who decides what’s good?”
Books
How-to guides for building great products and building the cultures that build great products.
Live online and self-paced workshops in OKRs, product management and product discovery.
Jeff teaches teams and executives at organizations of every size. He offers training and workshops on objectives and key results (OKRs), modern product management and the product operating model as well as product discovery and Lean UX to ensure your teams can navigate the uncertainty of AI product development and transformation.
“Jeff Gothelf is a true agility expert: a great teacher, storyteller and consultant. He worked with our entire top and middle management to evolve agility thinking in our organization. He provided the ground for improved cross-functional collaboration and outcome orientation.”
/ Nicole Gerhardt, Chief Human Resources Officer, Telefónica Deutschland Holding AG















