You can ask people to predict future behavior all you want but when the time comes they'll likely do something else. Here's what to do next.
Stop saying MVP
Posted on December 18, 2023.We've been using the phrase MVP for over a decade. It's long lost its true intent. Let's ditch it in favor of new language.
[VIDEO] How to design lightweight experiments
Posted on November 6, 2023.A short video walking through how to come up with lightweight experiment ideas from a business problem and solution hypothesis.
How do you measure product discovery?
Posted on October 23, 2023.If we're going to invest in lean ux and product discovery we should be able to measure its impact. Here's how to do that.
Case Study: How 3 startups built their customer discovery practice
Posted on September 11, 2023.3 startups share how they think about and execute customer research and the impact it's had on their business
Who owns product discovery?
Posted on August 21, 2023.How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts.
Framework names don’t have to have baggage
Posted on August 7, 2023.The names of our processes can sometimes be the thing that keeps adoption low. Here’s a way to rethink that.
Process Experiments
Posted on April 3, 2023.How to use product thinking to de-risk your agile implementation.
What’s the difference between a user outcome and a business outcome?
Posted on February 6, 2023.Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Why aren’t learning and experimentation corporate values?
Posted on January 30, 2023.Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is that?