Author: Jeff Gothelf

  • Prioritizing work with OKRs

    Prioritizing work with OKRs

    Prioritizing product development work is as much art as it is science. A mix of OKRs, product discovery and guesswork…

  • The connection between goals and customer centricity

    The connection between goals and customer centricity

    How to tell which companies value design and research based on how they set their corporate goals.

  • What people say vs what they do

    What people say vs what they do

    You can ask people to predict future behavior all you want but when the time comes they’ll likely do something…

  • OKRs and AI

    OKRs and AI

    AI is all the rage. So are OKRs. With companies dashing to integrate AI into their products, how does that…

  • The Tyranny of Transparency

    The Tyranny of Transparency

    OKRs bring transparency to your organization that reveals where you were wrong. This is terrifying. How do we make it…

  • Stop saying MVP

    Stop saying MVP

    We’ve been using the phrase MVP for over a decade. It’s long lost its true intent. Let’s ditch it in…

  • Ego killed the empowered product team

    Ego killed the empowered product team

    Everyone wants to build empowered product teams. There’s one huge obstacle in the way — your boss’s ego. Here’s how…

  • Use key result triggers to stay on top of progress

    Use key result triggers to stay on top of progress

    When do you act on new data? Using OKR thresholds to trigger a team response can help. Here’s how to…

  • Measuring what doesn’t matter

    Measuring what doesn’t matter

    We build on the shoulders of giants. That doesn’t mean those giants were flawless. Grove, Doerr and others gave us…

  • OKRs are hard. They’re supposed to be.

    OKRs are hard. They’re supposed to be.

    OKRs are a simple concept. That doesn’t mean they are easy to implement. Redefining your goals should have a big…