Author: Jeff Gothelf
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Revenue isn’t everyone’s goal
An OKR shortcut is to give everyone revenue goals. It doesn’t work. Here’s why.
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Why is it so hard to admit there’s uncertainty in our work?
No matter how much technology improves to help us sense and respond we continue to run up against the risky…
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The Mysterious Case of Executive Buy-in for OKRs
Leadership brings in OKRs and then, once implementation kicks in, is quick to push back on the goal setting framework.…
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Avoiding local over-optimization with OKRs
Squeezing out another percentage point towards your key result may not be worth it. Here’s how to figure that out.
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What is an OKR? — A short, explanatory video
Objectives & Key Results: A simple video explanation of OKRs based in our new book, Who does what by how…
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Want OKRs to succeed? Start with why.
If you don’t explain to your teams why you’re implementing OKRs you risk the failure of the entire effort.
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OKRs Promote—and Help Facilitate—Good Research and Design
OKRs demand good research. They demand good design. If you’re not conducting research with your customers, how can you possibly…
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OKRs can extend your startup’s runway
Startups get fewer attempts to build a successful product than big companies. Here’s how to use OKRs to make those…
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Use OKRs to focus your release strategy
Our goal is to deliver value to our customers quickly and regularly. OKRs can help focus our release strategies to…
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OKRs for Transformation Efforts
Transformation efforts need goals too. OKRs can be those goals but they need to focus on the right target audience.…