We’re quick to generalize our B2B clients as one entity. In reality there are many humans in your B2B value chain. Understanding their needs leads to better goals and better products.
The OKRs of Book Writing (or How I wrote OKRs for our book launch)
Posted on May 27, 2024.Here is how I came up with OKRs for our new book on the topic of…OKRs.
Revenue isn’t everyone’s goal
Posted on April 15, 2024.An OKR shortcut is to give everyone revenue goals. It doesn’t work. Here’s why.
OKRs for Transformation Efforts
Posted on February 12, 2024.Transformation efforts need goals too. OKRs can be those goals but they need to focus on the right target audience. And they need an owner.
UX Designers Should Write OKRs
Posted on August 14, 2023.Don’t write your OKRs without involving a UX designer. They are the staunches advocate for customer behavior goals.
Always add numbers to your key results
Posted on July 17, 2023.Quantifying your key results is not only critical to your success but it also tells you when you’re done. Why do teams avoid doing this then?
OKR Success Tip: The Quarterly Check-in
Posted on July 10, 2023.Committing to a new way of working is risky. Reduce that risk by shortening the time between check-ins and course corrections. Here’s how.
Process Experiments
Posted on April 3, 2023.How to use product thinking to de-risk your agile implementation.
Case Study: How product management saved Fender guitars
Posted on March 13, 2023.There are no short cuts to product success. This case study shows how Fender guitars used solid product management work to discover and define a winning, modern product strategy.
OKR and Scrum
Posted on January 16, 2023.OKR require agility to succeed. The basics of Scrum provide the exact right scaffolding for this.