Category: Lean UX
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How I convinced a leadership team to implement Lean UX
Here are 3 simple steps I used to overcome the objections of a leadership team at a financial services company…
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In defense of vanity metrics
We’ve been told for 15 years that vanity metrics are bad. They aren’t. Here are two good examples of vanity…
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Connecting Lean UX, Sense & Respond, and OKRs: A Customer-Centric Journey
How the books Lean UX, Sense & Respond and Who does what by how much? connect to each other and…
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How I break down hypotheses to make them easier to test
I teach teams to write hypotheses but they always end up too big. Here’s how I break them down into…
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OKRs Promote—and Help Facilitate—Good Research and Design
OKRs demand good research. They demand good design. If you’re not conducting research with your customers, how can you possibly…
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What people say vs what they do
You can ask people to predict future behavior all you want but when the time comes they’ll likely do something…
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Stop saying MVP
We’ve been using the phrase MVP for over a decade. It’s long lost its true intent. Let’s ditch it in…
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![[VIDEO] How to design lightweight experiments](https://jeffgothelf.com/wp-content/uploads/2023/11/lightweight_experiments_cover_image_youtube.jpg)
[VIDEO] How to design lightweight experiments
A short video walking through how to come up with lightweight experiment ideas from a business problem and solution hypothesis.
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How do you measure product discovery?
If we’re going to invest in lean ux and product discovery we should be able to measure its impact. Here’s…
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Making time for product discovery
Most teams want to do product discovery. Most teams struggle to find the time. Here are 3 tips for ensuring…