Line chart showing an increase of investment over time with the label "risk" under the line.

How Do OKRs Work with Big Bang Releases

Posted on March 7, 2022.

There are some products that have to be shipped as one big release. This article explains how to make big bang releases work with OKRs.

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OKRs AND UX

Posted on December 20, 2021.

Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services

amazon distribution center with big amazon logo lit up on the side of the building at night

When is Amazon done?

Posted on August 30, 2021.

Being done with digital work no longer makes sense. Here's why.

a field of yellow sunflowers with green stalks. the flowers are facing away from the camera.

Planting Season vs Harvest Season

Posted on August 23, 2021.

Businesses are cyclical. Thinking about when you're going to plant vs harvest ensures we've always got new ideas to try and grow.

metrics of user behavior pointing to the metrics they lead to

Output, Outcomes, Impact and KPIs

Posted on August 16, 2021.

There is a lot of confusion around the terms output, outcome, impact and KPI. Here is what each one means and how they relate to each other.