black and white close up on dandelions petals flying after being blown up by woman

Strong opinions, loosely held

Posted on January 23, 2023.

The key to reducing analysis paralysis and amplifying evidence-based decisions is knowing when to let an idea go.

ethnic seller suggesting food to diverse clients

Everyone Must Talk to Customers

Posted on December 12, 2022.

Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.

What are you trying to learn?

Posted on December 5, 2022.

Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.