3 startups share how they think about and execute customer research and the impact it's had on their business
How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts.
The names of our processes can sometimes be the thing that keeps adoption low. Here’s a way to rethink that.
In the past, we've never doubted that we were going to ship the product. In a continuous world the product is now the variable.
What does a complete cycle of planning and delivering on OKRs look like. Here's an example.
User story mapping is a powerful tool for coming up with timely, user-focused key results with your product development team.
How to use product thinking to de-risk your agile implementation.
Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is that?