Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
What’s the difference between a user outcome and a business outcome?Posted on February 6, 2023.
Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Why aren’t learning and experimentation corporate values?Posted on January 30, 2023.
Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is that?
Strong opinions, loosely heldPosted on January 23, 2023.
The key to reducing analysis paralysis and amplifying evidence-based decisions is knowing when to let an idea go.
Everyone Must Talk to CustomersPosted on December 12, 2022.
Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
What are you trying to learn?Posted on December 5, 2022.
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
OKR Anti-pattern: Using measures of system behaviorPosted on November 14, 2022.
Measuring the performance of our products and services can easily get confused with measuring our users' behavior. Here's how to avoid that.
How to use time boxes to design experimentsPosted on October 24, 2022.
Running experiments in a corporate environment can be daunting. Here's one trick to help bring good ideas into perspective.
Outcomes are the success criteria for your hypothesesPosted on October 17, 2022.
If you're going to work with hypotheses you need clear success criteria. Outcomes provide the objective lens needed to determine our next steps.
Business Problem Statements vs Opportunity StatementsPosted on October 10, 2022.
Defining your work is crucial to creativity, innovation and agility. Here are two templates to help your team do that.