Here's a simple, 3 step process for putting together a compelling story that can influence any team or audience into aligned action.
Key results should be verbs, not nounsPosted on March 20, 2023.
Key results should be outcomes, measures of human behavior. Behavior is action oriented meaning your KR's should be verbs.
Case Study: How product management saved Fender guitarsPosted on March 13, 2023.
There are no short cuts to product success. This case study shows how Fender guitars used solid product management work to discover and define a winning, modern product strategy.
Talking to customers is not a waste of a developer’s timePosted on March 6, 2023.
Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
You can’t control your customers’ usersPosted on February 27, 2023.
When working in B2B2C it can be tempting to set goals based on end user behavior. That's risky and may set you up to fail. Here's why.
Writing unambiguous objectivesPosted on February 20, 2023.
OKRs should have an opinion. Without one, teams lack clear direction. Here's how to write unambiguous objective statements.
Bias for actionPosted on February 13, 2023.
Analysis paralysis is a team momentum killer. Biasing for action builds both learning and decision making chops. Here's how.
What’s the difference between a user outcome and a business outcome?Posted on February 6, 2023.
Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Why aren’t learning and experimentation corporate values?Posted on January 30, 2023.
Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is that?
Strong opinions, loosely heldPosted on January 23, 2023.
The key to reducing analysis paralysis and amplifying evidence-based decisions is knowing when to let an idea go.