Author: Jeff Gothelf
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AI made the boring work visible. Cut the work, not the people.
Coinbase, Meta, and Cisco are cutting people because of AI. IKEA used AI to redeploy 8,500 workers into design consulting…
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Customer development has an AI problem.
When AI produces more MVPs in less time, teams get overwhelmed. Instead of learning more, they outsource to AI, losing…
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Three Habits That Beat AI Tool Fluency
AI tools generate polished options in minutes. The teams that win in that environment aren’t the ones that prompt the…
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What If We Prompted AI for Outcomes Instead of Outputs?
You can prompt AI to ship features. You can’t prompt it for outcomes — and that’s the discovery gap your…
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Strong opinions, loosely held — and what that means in the age of AI
“Strong opinions, loosely held” is a cornerstone of good product thinking. AI changes who’s forming the opinion. Here’s what that…
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Vibe coding surfaces the questions. Product management answers them.
Vibe coding makes it exponentially faster to see what we don’t know. Product management is how we get those answers.
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SAFe Was Bad for Agility. For AI, It’s Catastrophic.
SAFe, the scaled agile framework, was designed for predictability. AI can’t afford to work that way.
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AI Rewards Being Wrong Faster. Your Organization Doesn’t.
AI is exponentially accelerating learning. Your company isn’t interested in that insight. Here’s how to deal with that.
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You Can Quantify Cost. Here Are Four Ways to Measure Judgment.
AI made building cheap. Judgment is the new differentiator. Here’s a 4-part rubric to make product taste visible, scorable, and…
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Storytelling: An AI era survival skill for product managers
AI commoditized PM outputs. The new edge: storytelling that makes a room feel your work comes from real expertise, evidence,…