How are businesses pivoting in the pandemic? Here are 3 inspirational examples

I hope this finds you and your loved ones safe and healthy. A month ago I was sitting in a restaurant in London with a group of friends enjoying dinner, catching up on what we’ve been up to and taking turns holding one friend’s new baby. It was a ton of fun and we were … Continue reading How are businesses pivoting in the pandemic? Here are 3 inspirational examples

There’s no guarantee your product strategy will work. Here’s how to de-risk it.

Recently, a long-term client of mine sent me an email with the question below (scrubbed for anonymity) after we’d spent close to a year together building a set of objectives and key results (OKRs) for the entire organization along with, what I believed to be, a clear sense of how to at least start working … Continue reading There’s no guarantee your product strategy will work. Here’s how to de-risk it.

Metrics Mountain: A realistic visualisation of any customer lifecycle metrics

For as long as I've been working professionally the visual metaphor for moving customers through an experience has been The Funnel. The idea being that we have the most amount of people engaged at the beginning of an experience and as the experience goes on, fewer and fewer people are still participating in it. You've … Continue reading Metrics Mountain: A realistic visualisation of any customer lifecycle metrics