Author: Jeff Gothelf
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Product managers are navigators of uncertainty
Modern product managers are not in charge of the production line in the feature factory. They job is to navigate…
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Scaling OKRs, Part 1: Strategy Is the Foundation
Without a clear, articulated company and product strategy, scaling OKRs to the whole company will not realize the intended benefits.
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Process Experiments
How to use product thinking to de-risk your agile implementation.
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3 Steps to Telling A Compelling Story
Here’s a simple, 3 step process for putting together a compelling story that can influence any team or audience into…
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Key results should be verbs, not nouns
Key results should be outcomes, measures of human behavior. Behavior is action oriented meaning your KR’s should be verbs.
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Case Study: How product management saved Fender guitars
There are no short cuts to product success. This case study shows how Fender guitars used solid product management work…
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Talking to customers is not a waste of a developer’s time
Everyone should talk to customers. Most companies buy the idea. They also believe it’s a waste of time with developers.…
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You can’t control your customers’ users
When working in B2B2C it can be tempting to set goals based on end user behavior. That’s risky and may…
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Writing unambiguous objectives
OKRs should have an opinion. Without one, teams lack clear direction. Here’s how to write unambiguous objective statements.
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Bias for action
Analysis paralysis is a team momentum killer. Biasing for action builds both learning and decision making chops. Here’s how.