Author: Jeff Gothelf
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What’s the difference between a user outcome and a business outcome?
Outcomes are measures of behavior. Here’s the difference between a business outcome and a user outcome and why it matters.
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Why aren’t learning and experimentation corporate values?
Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is…
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Strong opinions, loosely held
The key to reducing analysis paralysis and amplifying evidence-based decisions is knowing when to let an idea go.
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OKR and Scrum
OKR require agility to succeed. The basics of Scrum provide the exact right scaffolding for this.
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Declaring Goal Bankruptcy
Start the year by erasing all of your goals and do this instead.
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How One Lawyer Learned To Love OKRs
Everyone makes a product. Everyone has customers. Even those who don’t think they do. Here’s a quick story about making…
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5 Questions to Define Your Product Strategy
This is the simplest way to come up with your comprehensive product strategy.
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Everyone Must Talk to Customers
Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there’s no…
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What are you trying to learn?
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better.…
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What OKRs Mean for Middle Managers
Middle managers can strongly influence the success of OKRs. Here’s how their job changes to support these new goals.