Author: Jeff Gothelf
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Connecting Lean UX, Sense & Respond, and OKRs: A Customer-Centric Journey
How the books Lean UX, Sense & Respond and Who does what by how much? connect to each other and…
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B2B Customers are Humans Too!
We’re quick to generalize our B2B clients as one entity. In reality there are many humans in your B2B value…
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Aligning, Not Cascading, OKRs with an OKR Lineage
Cascading OKRs is an anti-pattern to be avoided in large scale OKR implementations. Here’s what to do instead.
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Who does what by how much? A practical guide to customer-centric OKRs
Everything you need to know about Gothelf and Seiden’s new OKR book, Who does what by how much?
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The OKRs of Book Writing (or How I wrote OKRs for our book launch)
Here is how I came up with OKRs for our new book on the topic of…OKRs.
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OKRs are just a tool
Expecting the deployment of OKRs to solve all your organisation’s issue is a mistake. Instead think of OKRs as a…
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We are all product managers now
There is no need to subdivide the product manager role into product owner and business analyst anymore. We are all…
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You’re not too busy to implement OKRs
A common excuse for avoiding a big change is, “We’re too busy.” OKR implementations trigger this response too. Here’s how…
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How I use storytelling to influence without authority
The first two parts I use to write a compelling story when I have to influence an audience without authority…
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How I break down hypotheses to make them easier to test
I teach teams to write hypotheses but they always end up too big. Here’s how I break them down into…