Author: Jeff Gothelf
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Avoiding local over-optimization with OKRs
Squeezing out another percentage point towards your key result may not be worth it. Here’s how to figure that out.
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What is an OKR? — A short, explanatory video
Objectives & Key Results: A simple video explanation of OKRs based in our new book, Who does what by how…
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Want OKRs to succeed? Start with why.
If you don’t explain to your teams why you’re implementing OKRs you risk the failure of the entire effort.
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OKRs Promote—and Help Facilitate—Good Research and Design
OKRs demand good research. They demand good design. If you’re not conducting research with your customers, how can you possibly…
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OKRs can extend your startup’s runway
Startups get fewer attempts to build a successful product than big companies. Here’s how to use OKRs to make those…
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Use OKRs to focus your release strategy
Our goal is to deliver value to our customers quickly and regularly. OKRs can help focus our release strategies to…
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OKRs for Transformation Efforts
Transformation efforts need goals too. OKRs can be those goals but they need to focus on the right target audience.…
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Prioritizing work with OKRs
Prioritizing product development work is as much art as it is science. A mix of OKRs, product discovery and guesswork…
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The connection between goals and customer centricity
How to tell which companies value design and research based on how they set their corporate goals.
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What people say vs what they do
You can ask people to predict future behavior all you want but when the time comes they’ll likely do something…