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Research

The Hypothesis Prioritization Canvas

The Hypothesis Prioritization Canvas

Posted on November 8, 2019.

How to prioritize your hypothesis so you know what to test first.

The Lean UX Canvas

Posted on December 15, 2016.

(Lean UX Canvas V2 is now live and a brand new video showing how to use the Lean UX Canvas is now available.) In most of my work these days I don't … Continue reading The Lean UX Canvas

There is no such thing as a killer feature

Posted on November 5, 2014.

The other night we had reason to celebrate. Something we'd been waiting on for 2 years had finally come through. We'd worked hard and it paid off. My wife suggested … Continue reading There is no such thing as a killer feature

The biggest mistake in product discovery: missing the value

Posted on October 27, 2014.

In 2010 we visited Ireland for the first time. My wife and I made Galway our first stop. This was the first time we'd been this far away from the … Continue reading The biggest mistake in product discovery: missing the value

Agile doesn’t have a brain

Posted on October 6, 2014.

  My friend Bill Scott once said at a conference, "Agile doesn't have a brain." What he meant by that is due to Agile's software engineering roots many organizations that have … Continue reading Agile doesn’t have a brain

Quantity trumps quality (at first)

Posted on February 24, 2014.

I found the following excerpt on Derek Siver's blog. It's from a book called Art and Fear: The ceramics teacher announced he was dividing his class into two groups. All … Continue reading Quantity trumps quality (at first)

Purity vs. Pragmatism

Posted on October 1, 2013.

  “That’s not Agile!”   “We’re not being lean enough.”   “We’re not supposed to make deliverables!”   Sound familiar? I hear these statements all the time from teams moving … Continue reading Purity vs. Pragmatism

Lean Day: West – a conference for innovative product teams

Posted on April 4, 2013.

I'm thrilled to announce the next event we, at Neo, are putting on this fall. Lean Day: West will take place September 16-17, 2013 in the gorgeous city of Portland, … Continue reading Lean Day: West – a conference for innovative product teams

Announcing Lean Day: UX – A Lean UX conference in New York City

Posted on December 15, 2012.

I'm very proud to announce the launch of Lean Day: UX - a one day, single track Lean UX conference taking place on March 1st, 2013 in New York City. … Continue reading Announcing Lean Day: UX – A Lean UX conference in New York City

Using personas for executive alignment

Posted on November 16, 2011.

A few weeks ago my colleague Michelle Zassenhaus suggested we pitch the executive team on a persona research project. We discussed the need and merit of this project for a … Continue reading Using personas for executive alignment

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Blog

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  • Key results should be verbs, not nouns
  • Case Study: How product management saved Fender guitars
  • Talking to customers is not a waste of a developer’s time
  • You can’t control your customers’ users
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