3 startups share how they think about and execute customer research and the impact it's had on their business
How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts.
Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.
Finding customers and users to speak with in a B2B product company can be hard. Here are 5 ways to start that process right now.
Get the most relevant stories from your customers with this one, simple question.
Understanding when a feature stops delivering user value is crucial to prioritising where your team works. OKRs can help you decide. Here's how.
Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services
Being done with digital work no longer makes sense. Here's why.