As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.
FAQ: How do I find B2B customers to talk to?
Posted on August 8, 2022.Finding customers and users to speak with in a B2B product company can be hard. Here are 5 ways to start that process right now.
The Magic Interview Question
Posted on June 27, 2022.Get the most relevant stories from your customers with this one, simple question.
Using OKRs to Decide When to Kill Features
Posted on June 13, 2022.Understanding when a feature stops delivering user value is crucial to prioritising where your team works. OKRs can help you decide. Here's how.
OKRs AND UX
Posted on December 20, 2021.Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services
When is Amazon done?
Posted on August 30, 2021.Being done with digital work no longer makes sense. Here's why.
Inspect and adapt, with respect
Posted on August 2, 2021.We all know go to the gemba tell us to go and see and we inspect and adapt. But there’s another part to it — showing respect to the people we seek to improve. Here’s why.
How to use the Lean UX Canvas
Posted on June 28, 2021.This short video explains how to use the Lean UX canvas.
The Work
Posted on June 14, 2021.There’s so much more to product development than writing code. Here is what The Work consists of and why you should make time to do it.
“Intuitive UI” is not a feature
Posted on April 26, 2021.Do the work to define what will make your user interfaces and experiences, intuitive, compelling and successful.