ethnic seller suggesting food to diverse clients

Everyone Must Talk to Customers

Posted on December 12, 2022.

Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.

What are you trying to learn?

Posted on December 5, 2022.

Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.

The Truth Curve

Posted on September 12, 2022.

As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.

ethnic female cafe owner showing welcome we are open inscription

OKRs AND UX

Posted on December 20, 2021.

Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services

amazon distribution center with big amazon logo lit up on the side of the building at night

When is Amazon done?

Posted on August 30, 2021.

Being done with digital work no longer makes sense. Here's why.

Inspect and adapt, with respect

Posted on August 2, 2021.

We all know go to the gemba tell us to go and see and we inspect and adapt. But there’s another part to it — showing respect to the people we seek to improve. Here’s why.