ethnic seller suggesting food to diverse clients

Everyone Must Talk to Customers

Posted on December 12, 2022.

Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.

What are you trying to learn?

Posted on December 5, 2022.

Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.

The Truth Curve

Posted on September 12, 2022.

As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.

What is shared understanding title card with a photo of Jeff Gothelf

FAQ: What is shared understanding?

Posted on August 1, 2022.

In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?