Category: Research
-
The Lean Product Canvas
The evolution of the Lean UX Canvas is the Lean Product Canvas. We also added a Lean Strategy Canvas so…
-
Connecting Lean UX, Sense & Respond, and OKRs: A Customer-Centric Journey
How the books Lean UX, Sense & Respond and Who does what by how much? connect to each other and…
-
How I break down hypotheses to make them easier to test
I teach teams to write hypotheses but they always end up too big. Here’s how I break them down into…
-
OKRs Promote—and Help Facilitate—Good Research and Design
OKRs demand good research. They demand good design. If you’re not conducting research with your customers, how can you possibly…
-
What people say vs what they do
You can ask people to predict future behavior all you want but when the time comes they’ll likely do something…
-
Case Study: How 3 startups built their customer discovery practice
3 startups share how they think about and execute customer research and the impact it’s had on their business
-
Who owns product discovery?
How do we create a process where every role has customer access in an effective and sustainable way? Here are…
-
Everyone Must Talk to Customers
Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there’s no…
-
What are you trying to learn?
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better.…
-
The Truth Curve
As we experiment we learn and through that learning we earn the right to invest more in our ideas. The…