Author: Jeff Gothelf
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Why AI Will Do What Apple and Netflix Couldn’t for UX
AI will make user experience design indispensable. Here are at least two ways how…if you start now.
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The 5-Part Formula for Building Bots That Behave
AI chatbots don’t think—they follow instructions. Learn the 5-part prompt engineering formula that makes custom GPTs actually useful
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The Era of the Middle-Aged Product Manager
AI is changing everything, especially product management. How should a mid-career product manager react? Be humble. Learn. Adapt. Read more.
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Let’s do goals differently this year
This year let’s not do what we’ve always done when setting goals. Let’s try human-centric OKRs and here’s how to…
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AI won’t kill product management nor design
Gen AI tools will make us faster and more productive but they won’t replace product managers and designers. Here’s why.
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AI as teammate, not tool
AI can be any teammate you want it to be. This is not your parents’ search engine simply souped up.…
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The best 14 product management resources from this blog
14 product management resources from this blog to help with OKRs, storytelling, product discovery and UX design
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OKRs for OKRs: revisited
OKR success can be measured two ways: tracking adoption and usage, or measuring the deeper organizational changes they aim to…
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Learning > Winning: Rethinking Experiment Failure
When every experiment “fails,” it’s not the process that’s broken—it’s how you’re learning. Discovery isn’t about winning. It’s about getting…
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Understanding the work before automating it: A survival skill for the AI age
AI boosts productivity, but blind trust in its output is risky. Knowing the craft behind the tools helps us think…