Author: Jeff Gothelf
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The Impact of AI on UX Design Work
UX is being transformed by AI-powered tools that speed up design work—but speed isn’t everything. The real challenge remains: solving…
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How to Scale Research When You Don’t Have Enough Researchers
Good product discovery needs good research. Most teams don’t have enough researchers, so here’s how to scale quality research by…
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Why Great Products Sometimes Want Fewer Users
When measuring outcomes, more usage isn’t always better. Sometimes the best key results show less user behavior—signs of real efficiency,…
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Can Your Team Really Own Time to Revenue?
“Time to revenue” sounds useful—but in complex orgs, it’s rarely something teams can influence directly. Before you measure it, ask:…
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How to measure the success of your AI initiative?
AI can deliver incredible value. But simply having AI in your product isn’t necessarily valuable. Here’s how to measure the…
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From Behavior to Business Impact: Tracking ROI in Product Practice Change
How do you measure ROI when product teams are just starting to change? This article offers a 3-level framework to…
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How to recognize OKRs masquerading as strategy
OKRs are not strategy. Here’s how to recognize when they’re pretending to be.
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How to make your boss care about your initiative
Two quick tactics for ensuring your boss is paying attention to the great work you’re doing
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When is it ok to have an output as a key result?
Are outputs ever OK as key results? Yes—but only in rare, low-risk, high-certainty situations. Learn when breaking the “outcomes-only” OKR…
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![How to create an OKR-based roadmap [VIDEO]](https://jeffgothelf.com/wp-content/uploads/2025/04/how-to-2.png)
How to create an OKR-based roadmap [VIDEO]
A short video on how to create an OKR-based roadmap.