Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
Running experiments in a corporate environment can be daunting. Here's one trick to help bring good ideas into perspective.
If you're going to work with hypotheses you need clear success criteria. Outcomes provide the objective lens needed to determine our next steps.
Defining your work is crucial to creativity, innovation and agility. Here are two templates to help your team do that.
As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.
Here is what a complete Lean UX canvas looks like -- example and template.
New ways of working can be risky and scary for large organisations. To increase their chances of adoption and success treat them like products.
Finding customers and users to speak with in a B2B product company can be hard. Here are 5 ways to start that process right now.
In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?