Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
What are you trying to learn?
Posted on December 5, 2022.Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
How to use time boxes to design experiments
Posted on October 24, 2022.Running experiments in a corporate environment can be daunting. Here's one trick to help bring good ideas into perspective.
Outcomes are the success criteria for your hypotheses
Posted on October 17, 2022.If you're going to work with hypotheses you need clear success criteria. Outcomes provide the objective lens needed to determine our next steps.
Business Problem Statements vs Opportunity Statements
Posted on October 10, 2022.Defining your work is crucial to creativity, innovation and agility. Here are two templates to help your team do that.
The Truth Curve
Posted on September 12, 2022.As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.
FAQ: What does a complete Lean UX canvas look like?
Posted on August 29, 2022.Here is what a complete Lean UX canvas looks like -- example and template.
FAQ: How do I get my organization to try Lean UX?
Posted on August 15, 2022.New ways of working can be risky and scary for large organisations. To increase their chances of adoption and success treat them like products.
FAQ: How do I find B2B customers to talk to?
Posted on August 8, 2022.Finding customers and users to speak with in a B2B product company can be hard. Here are 5 ways to start that process right now.
FAQ: What is shared understanding?
Posted on August 1, 2022.In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?