ethnic female cafe owner showing welcome we are open inscription

UX and OKRs

Posted on December 20, 2021.

Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services

scren capture of the okr tracking spreadsheet

OKR Tracking Tool (free template)

Posted on November 8, 2021.

Here is a simple, free tool to track your objectives and key results. It's designed to help get your teams started with setting and tracking goals.

hippos in water

The Highest Paid Person’s Opinion

Posted on September 27, 2021.

Every company makes decisions based on the highest paid person's opinion. It turns out it's just a hypothesis. Here's how to tame it.

amazon distribution center with big amazon logo lit up on the side of the building at night

When is Amazon done?

Posted on August 30, 2021.

Being done with digital work no longer makes sense. Here's why.

a field of yellow sunflowers with green stalks. the flowers are facing away from the camera.

Planting Season vs Harvest Season

Posted on August 23, 2021.

Businesses are cyclical. Thinking about when you're going to plant vs harvest ensures we've always got new ideas to try and grow.

metrics of user behavior pointing to the metrics they lead to

Output, Outcomes, Impact and KPIs

Posted on August 16, 2021.

There is a lot of confusion around the terms output, outcome, impact and KPI. Here is what each one means and how they relate to each other.

Inspect and adapt, with respect

Posted on August 2, 2021.

We all know go to the gemba tell us to go and see and we inspect and adapt. But there’s another part to it — showing respect to the people we seek to improve. Here’s why.