How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts.
Framework names don’t have to have baggage
Posted on August 7, 2023.The names of our processes can sometimes be the thing that keeps adoption low. Here’s a way to rethink that.
Talking to customers is not a waste of a developer’s time
Posted on March 6, 2023.Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
What’s the difference between a user outcome and a business outcome?
Posted on February 6, 2023.Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Why aren’t learning and experimentation corporate values?
Posted on January 30, 2023.Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is that?
What are you trying to learn?
Posted on December 5, 2022.Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
The Truth Curve
Posted on September 12, 2022.As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.
FAQ: How do I get my organization to try Lean UX?
Posted on August 15, 2022.New ways of working can be risky and scary for large organisations. To increase their chances of adoption and success treat them like products.
FAQ: What is shared understanding?
Posted on August 1, 2022.In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?
The Magic Interview Question
Posted on June 27, 2022.Get the most relevant stories from your customers with this one, simple question.