lean startup

Talking to customers is not a waste of a developer’s time

Posted on March 6, 2023.

Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.

Posted on February 6, 2023.

Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.

Posted on January 30, 2023.

Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is that?

Posted on December 5, 2022.

Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.

Posted on September 12, 2022.

As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.

Posted on August 15, 2022.

New ways of working can be risky and scary for large organisations. To increase their chances of adoption and success treat them like products.

Posted on August 1, 2022.

In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?

Posted on June 27, 2022.

Get the most relevant stories from your customers with this one, simple question.

Posted on April 18, 2022.

Setting up goals is the beginning of your OKR journey. The next step is understanding how you, as a leader, must support product discovery.

Posted on October 4, 2021.

Here are some of the big highlights from the new 3rd edition of the lean ux book, available now.