The Truth Curve

Posted on September 12, 2022.

As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.

What is shared understanding title card with a photo of Jeff Gothelf

FAQ: What is shared understanding?

Posted on August 1, 2022.

In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?

amazon distribution center with big amazon logo lit up on the side of the building at night

When is Amazon done?

Posted on August 30, 2021.

Being done with digital work no longer makes sense. Here's why.

a field of yellow sunflowers with green stalks. the flowers are facing away from the camera.

Planting Season vs Harvest Season

Posted on August 23, 2021.

Businesses are cyclical. Thinking about when you're going to plant vs harvest ensures we've always got new ideas to try and grow.

metrics of user behavior pointing to the metrics they lead to

Output, Outcomes, Impact and KPIs

Posted on August 16, 2021.

There is a lot of confusion around the terms output, outcome, impact and KPI. Here is what each one means and how they relate to each other.