Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
What’s the difference between a user outcome and a business outcome?Posted on February 6, 2023.
Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Why aren’t learning and experimentation corporate values?Posted on January 30, 2023.
Despite decades of advice and proof that building learning into our work improves results, organisations are still resistant. Why is that?
What are you trying to learn?Posted on December 5, 2022.
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
The Truth CurvePosted on September 12, 2022.
As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.
FAQ: How do I get my organization to try Lean UX?Posted on August 15, 2022.
New ways of working can be risky and scary for large organisations. To increase their chances of adoption and success treat them like products.
FAQ: What is shared understanding?Posted on August 1, 2022.
In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?
The Magic Interview QuestionPosted on June 27, 2022.
Get the most relevant stories from your customers with this one, simple question.
OKR Leadership: Without Product Discovery Your Teams are Just GuessingPosted on April 18, 2022.
Setting up goals is the beginning of your OKR journey. The next step is understanding how you, as a leader, must support product discovery.
What’s new in the latest edition of lean ux?Posted on October 4, 2021.
Here are some of the big highlights from the new 3rd edition of the lean ux book, available now.