Category: product management
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Everyone Must Talk to Customers
Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there’s no…
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What are you trying to learn?
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better.…
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What OKRs Mean for Middle Managers
Middle managers can strongly influence the success of OKRs. Here’s how their job changes to support these new goals.
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The Words We Use to Avoid Accountability
We say these words all the time yet they mean nothing. Here’s a list of phrases to avoid and what…
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OKR Anti-pattern: Using measures of system behavior
Measuring the performance of our products and services can easily get confused with measuring our users’ behavior. Here’s how to…
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How to use time boxes to design experiments
Running experiments in a corporate environment can be daunting. Here’s one trick to help bring good ideas into perspective.
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Outcomes are the success criteria for your hypotheses
If you’re going to work with hypotheses you need clear success criteria. Outcomes provide the objective lens needed to determine…
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Business Problem Statements vs Opportunity Statements
Defining your work is crucial to creativity, innovation and agility. Here are two templates to help your team do that.
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Percentages or absolute numbers for OKRs?
If your key result is a metric (and it should be), should you use absolute numbers or percentages? Here are…
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The Truth Curve
As we experiment we learn and through that learning we earn the right to invest more in our ideas. The…