Category: design
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OKRs Promote—and Help Facilitate—Good Research and Design
OKRs demand good research. They demand good design. If you’re not conducting research with your customers, how can you possibly…
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The connection between goals and customer centricity
How to tell which companies value design and research based on how they set their corporate goals.
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Making time for product discovery
Most teams want to do product discovery. Most teams struggle to find the time. Here are 3 tips for ensuring…
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Who owns product discovery?
How do we create a process where every role has customer access in an effective and sustainable way? Here are…
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Process Experiments
How to use product thinking to de-risk your agile implementation.
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How to use time boxes to design experiments
Running experiments in a corporate environment can be daunting. Here’s one trick to help bring good ideas into perspective.
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The Truth Curve
As we experiment we learn and through that learning we earn the right to invest more in our ideas. The…
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The Magic Interview Question
Get the most relevant stories from your customers with this one, simple question.
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The Scariest Design Review of My Life
No designer should ever have to fear reviewing their work with a stakeholder. Here’s one story of how it happened…
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How Do OKRs Work with Big Bang Releases
There are some products that have to be shipped as one big release. This article explains how to make big…