Metrics Mountain: A realistic visualisation of any customer lifecycle metrics

For as long as I've been working professionally the visual metaphor for moving customers through an experience has been The Funnel. The idea being that we have the most amount of people engaged at the beginning of an experience and as the experience goes on, fewer and fewer people are still participating in it. You've … Continue reading Metrics Mountain: A realistic visualisation of any customer lifecycle metrics

The Lean UX Canvas

(Lean UX Canvas V2 is now live) In most of my work these days I don't often use an official canvas. I prefer to pick and choose the assumptions that can be found on the Business Model Canvas, Lean Canvas and others as appropriate for the client, project or initiative I'm working on and weave them together … Continue reading The Lean UX Canvas

Agile vs Lean vs Design Thinking

There’s an unforgettable scene in my favorite movie, Goodfellas, where Joe Pesci, Robert DeNiro and Ray Liotta pay a late night visit to Pesci’s mom. Despite their best efforts to leave quickly she invites them to eat something. During the late-night meal, they discuss a painting in her kitchen. The painting is of a man … Continue reading Agile vs Lean vs Design Thinking

Lean UX in the Enterprise

I've spent the past 5 years speaking, teaching, coaching and working with teams aspiring to bring a customer-centric point of view to their product development processes. Some have seen great success. Some, despite strong desire and a willingness to adapt have struggled. The challenges the successful teams have overcome have rarely been tactical ones. They've … Continue reading Lean UX in the Enterprise

There is no such thing as a killer feature

The other night we had reason to celebrate. Something we'd been waiting on for 2 years had finally come through. We'd worked hard and it paid off. My wife suggested we go out to a steak dinner. Forgetting for a second that I don't eat beef (hey, there's always the "surf" half of "surf n … Continue reading There is no such thing as a killer feature

The biggest mistake in product discovery: missing the value

In 2010 we visited Ireland for the first time. My wife and I made Galway our first stop. This was the first time we'd been this far away from the kids so we wanted to make sure our mobile phones worked properly. Sure enough, as these things have a way of working out, we were … Continue reading The biggest mistake in product discovery: missing the value

Agile doesn’t have a brain

  My friend Bill Scott once said at a conference, "Agile doesn't have a brain." What he meant by that is due to Agile's software engineering roots many organizations that have adopted Scrum, XP and similar methodologies have done so through their engineering departments. This has led to the creation of amazing software development departments that … Continue reading Agile doesn’t have a brain

Do you really have executive buy-in?

Seven years ago I moved back to the East Coast and took a job at an agency. Before accepting my offer I asked my potentially new boss how much support she believed the agency had for interaction design (they were strong on visual design and content). She replied with a note from the President of … Continue reading Do you really have executive buy-in?