I’m thrilled to share that Proof, the product design studio we (Giff Constable, Josh Seiden) founded earlier this year has been acquired by New Context. Starting immediately, we will be the NYC office of New Context offering a full array of innovation, design and development services. We’ve spent the last year working with businesses big and small figuring out how to get their best ideas to market and prove that the ideals behind lean startup and lean ux can work in many environments. With the world-class development chops of the New Context organization, we’ll be able to bring these approaches to a much broader audience.
As much as this feels like the end of a process, it’s actually just the beginning. I’m very excited about what the future holds for our new company.