Successful businesses know that making the customer happy is their only concern. Here's why.
One of my favourite questions to ask any new client is, “How do you measure success?” I pose this question to product teams, discipline heads and executives to understand what the organisation values and what they reward. One hundred percent of the time the initial response is, “That’s a great question.” After giving it some … Continue reading Defining value: the most ambiguous word in product development
Recently, a point of view was brought to my attention that the vast majority of the contributions of user experience generally inform the product development process but don't necessarily influence it. The differentiation was stark - informing the UX meant that the product was being shaped by others while we (UX Design) helped mold it into … Continue reading Informing or Influencing?
Updated: This topic has been expanded with a broader focus from Lean IA to Lean UX. The full essay version of the topic can be found on Smashing Magazine while the most recent presentation deck version can be found on Slideshare. Traditionally Information Architecture (and its siblings Interaction Design, UX Design, et al) has … Continue reading Lean IA: Getting out of the deliverables business