Defining value: the most ambiguous word in product development

Posted on January 16, 2019.

One of my favourite questions to ask any new client is, “How do you measure success?” I pose this question to product teams, discipline heads and executives to understand what the organisation values and what they reward. One hundred percent of the time the initial response is, “That’s a great question.” After giving it some … Continue reading Defining value: the most ambiguous word in product development

Informing or Influencing?

Posted on June 22, 2010.

Recently, a point of view was brought to my attention that the vast majority of the contributions of user experience generally inform the product development process but don't necessarily influence it. The differentiation was stark - informing the UX meant that the product was being shaped by others while we (UX Design) helped mold it into … Continue reading Informing or Influencing?