Successful businesses know that making the customer happy is their only concern. Here's why.
One of my favourite questions to ask any new client is, “How do you measure success?” I pose this question to product teams, discipline heads and executives to understand what … Continue reading Defining value: the most ambiguous word in product development
Recently, a point of view was brought to my attention that the vast majority of the contributions of user experience generally inform the product development process but don't necessarily influence … Continue reading Informing or Influencing?
Updated: This topic has been expanded with a broader focus from Lean IA to Lean UX. The full essay version of the topic can be found on Smashing Magazine while … Continue reading Lean IA: Getting out of the deliverables business