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Customer value and business value are the same thing

Posted on October 25, 2021.

Successful businesses know that making the customer happy is their only concern. Here's why.

Defining value: the most ambiguous word in product development

Posted on January 16, 2019.

One of my favourite questions to ask any new client is, “How do you measure success?” I pose this question to product teams, discipline heads and executives to understand what … Continue reading Defining value: the most ambiguous word in product development

Informing or Influencing?

Posted on June 22, 2010.

Recently, a point of view was brought to my attention that the vast majority of the contributions of user experience generally inform the product development process but don't necessarily influence … Continue reading Informing or Influencing?

Lean IA: Getting out of the deliverables business

Posted on May 18, 2010.

Updated: This topic has been expanded with a broader focus from Lean IA to Lean UX. The full essay version of the topic can be found on Smashing Magazine while … Continue reading Lean IA: Getting out of the deliverables business

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Blog

  • 3 Steps to Telling A Compelling Story
  • Key results should be verbs, not nouns
  • Case Study: How product management saved Fender guitars
  • Talking to customers is not a waste of a developer’s time
  • You can’t control your customers’ users
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