Tag: value
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Customer value and business value are the same thing
Successful businesses know that making the customer happy is their only concern. Here’s why.
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Defining value: the most ambiguous word in product development
One of my favourite questions to ask any new client is, “How do you measure success?” I pose this question…
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Informing or Influencing?
Recently, a point of view was brought to my attention that the vast majority of the contributions of user experience…
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Lean IA: Getting out of the deliverables business
Updated: This topic has been expanded with a broader focus from Lean IA to Lean UX. The full essay version…