Who owns product discovery?

Posted on August 21, 2023.

How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts.

UX Designers Should Write OKRs

Posted on August 14, 2023.

Don’t write your OKRs without involving a UX designer. They are the staunches advocate for customer behavior goals.

The Truth Curve

Posted on September 12, 2022.

As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.

What is shared understanding title card with a photo of Jeff Gothelf

FAQ: What is shared understanding?

Posted on August 1, 2022.

In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?

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The Scariest Design Review of My Life

Posted on March 28, 2022.

No designer should ever have to fear reviewing their work with a stakeholder. Here's one story of how it happened to me and what I learned.