Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
The Magic Interview QuestionPosted on June 27, 2022.
Get the most relevant stories from your customers with this one, simple question.
“Intuitive UI” is not a featurePosted on April 26, 2021.
Do the work to define what will make your user interfaces and experiences, intuitive, compelling and successful.
Do OKRs work with Jobs to Be Done?Posted on March 15, 2021.
Do OKRs work with jobs to be done? They do. Here's how.
EmpathyPosted on January 31, 2011.
I once sat next to a newly-diagnosed MS patient while walking him through an online description of the progression of that disease. It was devastating. Another time I interviewed a … Continue reading Empathy