Get the most relevant stories from your customers with this one, simple question.
Do the work to define what will make your user interfaces and experiences, intuitive, compelling and successful.
Do OKRs work with jobs to be done? They do. Here's how.
I once sat next to a newly-diagnosed MS patient while walking him through an online description of the progression of that disease. It was devastating. Another time I interviewed a long-suffering Psoriasis patient about her frustration with the lack of progress on treatment. It was infuriating. I once sat next to a job seeker who … Continue reading Empathy