Tag: research
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Strong opinions, loosely held — and what that means in the age of AI
“Strong opinions, loosely held” is a cornerstone of good product thinking. AI changes who’s forming the opinion. Here’s what that…
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From debate to demonstration
Our debates used to argue over direction, now we can use those same conversations to decide what we need to…
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How to Scale Research When You Don’t Have Enough Researchers
Good product discovery needs good research. Most teams don’t have enough researchers, so here’s how to scale quality research by…
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What are you trying to learn?
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better.…
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The Magic Interview Question
Get the most relevant stories from your customers with this one, simple question.
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“Intuitive UI” is not a feature
Do the work to define what will make your user interfaces and experiences, intuitive, compelling and successful.
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Do OKRs work with Jobs to Be Done?
Do OKRs work with jobs to be done? They do. Here’s how.
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Empathy
I once sat next to a newly-diagnosed MS patient while walking him through an online description of the progression of…