Do the work to define what will make your user interfaces and experiences, intuitive, compelling and successful.
Do OKRs work with jobs to be done? They do. Here's how.
I once sat next to a newly-diagnosed MS patient while walking him through an online description of the progression of that disease. It was devastating. Another time I interviewed a long-suffering Psoriasis patient about her frustration with the lack of progress on treatment. It was infuriating. I once sat next to a job seeker who … Continue reading Empathy