Category: product strategy
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What should be included in a business case?
Most enterprise companies require business cases to fund work. Most business cases are fabrications. What should we actually put in…
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Always add numbers to your key results
Quantifying your key results is not only critical to your success but it also tells you when you’re done. Why…
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The Product is the Variable
In the past, we’ve never doubted that we were going to ship the product. In a continuous world the product…
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Scaling OKRs Part 2: Writing OKRs from Strategy
Here’s how to take your organization’s strategy and translate it into a set of actionable, customer-centric goals using OKRs.
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The OKR Cycle
What does a complete cycle of planning and delivering on OKRs look like. Here’s an example.
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Case Study: How product management saved Fender guitars
There are no short cuts to product success. This case study shows how Fender guitars used solid product management work…
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You can’t control your customers’ users
When working in B2B2C it can be tempting to set goals based on end user behavior. That’s risky and may…
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Writing unambiguous objectives
OKRs should have an opinion. Without one, teams lack clear direction. Here’s how to write unambiguous objective statements.
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What’s the difference between a user outcome and a business outcome?
Outcomes are measures of behavior. Here’s the difference between a business outcome and a user outcome and why it matters.
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Strong opinions, loosely held
The key to reducing analysis paralysis and amplifying evidence-based decisions is knowing when to let an idea go.