In the past, we've never doubted that we were going to ship the product. In a continuous world the product is now the variable.
Scaling OKRs Part 2: Writing OKRs from StrategyPosted on May 22, 2023.
Here's how to take your organization's strategy and translate it into a set of actionable, customer-centric goals using OKRs.
The OKR CyclePosted on May 1, 2023.
What does a complete cycle of planning and delivering on OKRs look like. Here's an example.
Case Study: How product management saved Fender guitarsPosted on March 13, 2023.
There are no short cuts to product success. This case study shows how Fender guitars used solid product management work to discover and define a winning, modern product strategy.
You can’t control your customers’ usersPosted on February 27, 2023.
When working in B2B2C it can be tempting to set goals based on end user behavior. That's risky and may set you up to fail. Here's why.
Writing unambiguous objectivesPosted on February 20, 2023.
OKRs should have an opinion. Without one, teams lack clear direction. Here's how to write unambiguous objective statements.
What’s the difference between a user outcome and a business outcome?Posted on February 6, 2023.
Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Strong opinions, loosely heldPosted on January 23, 2023.
The key to reducing analysis paralysis and amplifying evidence-based decisions is knowing when to let an idea go.
Declaring Goal BankruptcyPosted on January 9, 2023.
Start the year by erasing all of your goals and do this instead.
5 Questions to Define Your Product StrategyPosted on December 19, 2022.
This is the simplest way to come up with your comprehensive product strategy.