Category: product management
-

Can Your Team Really Own Time to Revenue?
“Time to revenue” sounds useful—but in complex orgs, it’s rarely something teams can influence directly. Before you measure it, ask:…
-

How to measure the success of your AI initiative?
AI can deliver incredible value. But simply having AI in your product isn’t necessarily valuable. Here’s how to measure the…
-

From Behavior to Business Impact: Tracking ROI in Product Practice Change
How do you measure ROI when product teams are just starting to change? This article offers a 3-level framework to…
-

How to recognize OKRs masquerading as strategy
OKRs are not strategy. Here’s how to recognize when they’re pretending to be.
-

How to make your boss care about your initiative
Two quick tactics for ensuring your boss is paying attention to the great work you’re doing
-
![How to create an OKR-based roadmap [VIDEO]](https://jeffgothelf.com/wp-content/uploads/2025/04/how-to-2.png)
How to create an OKR-based roadmap [VIDEO]
A short video on how to create an OKR-based roadmap.
-

“This Is Value-Based Delivery”: Teaching Customer-Centric Delivery to Technical Teams
Value based delivery is exactly how outcome-focused work should be phrased. Here’s why.
-

Storytelling for product managers
All the AI tools in the world won’t make you a better product manager if you can’t tell a compelling…
-

5 So What’s instead of 5 Why’s
We use 5 Why’s to look into the past. What do we do when we need to look into the…
-

OKRs for Internal Products
Even with products for internal users you can still use OKRs. You have to identify your users. The tricky part…