Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.
“Intuitive UI” is not a feature
Posted on April 26, 2021.Do the work to define what will make your user interfaces and experiences, intuitive, compelling and successful.
Selling underwear: How developers learned to love talking to customers
Posted on April 5, 2021.Not everyone wants to do product discovery but everybody should. Here's a story about one way I convinced a group of reluctant developers to meet their users.