Tag: user research
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What are you trying to learn?
Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better.…
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“Intuitive UI” is not a feature
Do the work to define what will make your user interfaces and experiences, intuitive, compelling and successful.
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Selling underwear: How developers learned to love talking to customers
Not everyone wants to do product discovery but everybody should. Here’s a story about one way I convinced a group…