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The Secret Weapon of UX: Copywriting

Posted on September 4, 2010.

I recently finished reading Influence by Robert Cialdini. It's a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and … Continue reading The Secret Weapon of UX: Copywriting

11 Ways to Get Better User Feedback

Posted on June 30, 2010.

So, as all classic list-type posts must do -- this one goes to 11. Understanding what your customers are saying is critical to the success of your product's evolution. Here … Continue reading 11 Ways to Get Better User Feedback

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  • Why aren’t learning and experimentation corporate values?
  • Strong opinions, loosely held
  • OKR and Scrum
  • Declaring Goal Bankruptcy
  • How One Lawyer Learned To Love OKRs
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