I recently finished reading Influence by Robert Cialdini. It's a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and how to "defend" against them. It was a fascinating read and one that made me completely rethink the way I design experiences and even approach … Continue reading The Secret Weapon of UX: Copywriting
11 Ways to Get Better User Feedback
So, as all classic list-type posts must do -- this one goes to 11. Understanding what your customers are saying is critical to the success of your product's evolution. Here are 11 ways that individually provide varying perspectives on the customer's opinion. Combined, they become powerful in providing a 360 degree view of the voice … Continue reading 11 Ways to Get Better User Feedback