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The Secret Weapon of UX: Copywriting

Posted on September 4, 2010.

I recently finished reading Influence by Robert Cialdini. It's a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and … Continue reading The Secret Weapon of UX: Copywriting

11 Ways to Get Better User Feedback

Posted on June 30, 2010.

So, as all classic list-type posts must do -- this one goes to 11. Understanding what your customers are saying is critical to the success of your product's evolution. Here … Continue reading 11 Ways to Get Better User Feedback

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Blog

  • The Product is the Variable
  • Scaling OKRs Part 2: Writing OKRs from Strategy
  • Jeff Patton & Jeff Gothelf Present: Combining OKRs and User Story Mapping
  • Forget Agile. The goal is agility.
  • OKRs without objectives are only half the story
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