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psychology

The Secret Weapon of UX: Copywriting

Posted on September 4, 2010.

I recently finished reading Influence by Robert Cialdini. It's a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and how to "defend" against them. It was a fascinating read and one that made me completely rethink the way I design experiences and even approach … Continue reading The Secret Weapon of UX: Copywriting

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