Execs care about revenue. How do we get them to care about outcomes?

This post was originally published to my newsletter subscribers (12k of them now). If you’d like to get these in your inbox sign up here. If there’s one metric that matters to all executives, it’s revenue. The amount of money the company is generating is core to it being able to do pretty much everything … Continue reading Execs care about revenue. How do we get them to care about outcomes?