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Volkswagen’s electric car ambitions: a Sense & Respond case study

Posted on January 25, 2021.

Volkswagen's electric vehicle ambitions reveal how their manufacturing history gets in the way of their technological success.

What if “the way we’ve always done things” is the fastest way to agility?

Posted on September 12, 2018.

One of the biggest obstacles in changing the way your company works is undoing the years, often decades, of institutionalised inertia of “the way things have always been done.” There’s … Continue reading What if “the way we’ve always done things” is the fastest way to agility?

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  • 3 Steps to Telling A Compelling Story
  • Key results should be verbs, not nouns
  • Case Study: How product management saved Fender guitars
  • Talking to customers is not a waste of a developer’s time
  • You can’t control your customers’ users
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