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Net Promoter Score

NPS is a waste of time. Use these metrics instead.

Posted on December 19, 2018.

Ask any executive what the top 3 metrics they watch in their company are and you’ll get some combination of revenue and sales metrics and, of course, the company’s NPS. Net Promoter Score, a measure of customer satisfaction and loyalty, is so widespread and common that over two-thirds of the Fortune 1000 claim to use … Continue reading NPS is a waste of time. Use these metrics instead.

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