For as long as I've been working professionally the visual metaphor for moving customers through an experience has been The Funnel. The idea being that we have the most amount … Continue reading Metrics Mountain: A realistic visualisation of any customer lifecycle metrics
NPS is a waste of time. Use these metrics instead.
Posted on December 19, 2018.Ask any executive what the top 3 metrics they watch in their company are and you’ll get some combination of revenue and sales metrics and, of course, the company’s NPS. … Continue reading NPS is a waste of time. Use these metrics instead.
What happens after OKRs?
Posted on July 26, 2018.So you’ve made the leap to Objectives and Key Results. Congratulations. And you did it right. You wrote qualitative objectives that were aspirational and inspirational. They’re aligned to your strategic … Continue reading What happens after OKRs?