There is a lot of confusion around the terms output, outcome, impact and KPI. Here is what each one means and how they relate to each other.
Metrics Mountain: A realistic visualisation of any customer lifecycle metrics
Posted on December 13, 2019.For as long as I've been working professionally the visual metaphor for moving customers through an experience has been The Funnel. The idea being that we have the most amount … Continue reading Metrics Mountain: A realistic visualisation of any customer lifecycle metrics