The Case for a Designer in Residence

Design is one of the key differentiators in the success of a start-up. It’s been exemplified in success stories like Mint.com, Gilt Group’s end-to-end aesthetic and experience and even larger successes such as Facebook’s clean and constrained interface trouncing MySpace’s DIY interface approach. Yet, founding teams rarely include designers and in a lot of cases … Continue reading The Case for a Designer in Residence