I recently finished reading Influence by Robert Cialdini. It's a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and … Continue reading The Secret Weapon of UX: Copywriting
I recently finished reading Influence by Robert Cialdini. It's a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and … Continue reading The Secret Weapon of UX: Copywriting