Blog
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How to recognize OKRs masquerading as strategy
OKRs are not strategy. Here’s how to recognize when they’re pretending to be.
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How to make your boss care about your initiative
Two quick tactics for ensuring your boss is paying attention to the great work you’re doing
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When is it ok to have an output as a key result?
Are outputs ever OK as key results? Yes—but only in rare, low-risk, high-certainty situations. Learn when breaking the “outcomes-only” OKR…
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![How to create an OKR-based roadmap [VIDEO]](https://jeffgothelf.com/wp-content/uploads/2025/04/how-to-2.png)
How to create an OKR-based roadmap [VIDEO]
A short video on how to create an OKR-based roadmap.
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The Sardinia Story: Lessons in Storytelling for Product & Business
My Sardinia trip taught me that facts alone fail. Storytelling, like ‘so’ and ‘therefore,’ brings history alive.
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“This Is Value-Based Delivery”: Teaching Customer-Centric Delivery to Technical Teams
Value based delivery is exactly how outcome-focused work should be phrased. Here’s why.
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Storytelling for product managers
All the AI tools in the world won’t make you a better product manager if you can’t tell a compelling…
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How to fix a weak OKR in 10 Minutes
A checklist for quickly diagnosing and improving vague or ineffective OKRs.
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The Hidden Costs of OKRs: When goal-setting becomes a burden
OKRs aren’t a magic fix—they can even be a burden. This post highlights three cases where OKRs create more hassle…
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5 So What’s instead of 5 Why’s
We use 5 Why’s to look into the past. What do we do when we need to look into the…