The team works for multiple weeks, sometimes months. And we launch, fingers crossed, looking daily (sometimes hourly) to see if our predictions were correct. But the customers don’t come at the level we predicted, and the numbers don’t move quite in the directions we’d hoped.
In May of 1995 I graduated from James Madison University with my bachelor’s degree. It was a Saturday. On Sunday I packed all of my worldly belongings (essentially a mattress, a dresser, a Bob Marley poster and my 1984 Suzuki GS550 motorcycle) into a tiny storage unit. On Monday, I was on the road as … Continue reading The Human Cannonball – A Story of Untested Assumptions
I'm very proud to announce the launch of Lean Day: UX - a one day, single track Lean UX conference taking place on March 1st, 2013 in New York City. Continuing on the success of this year's Agile UX NYC, we've put together a program that dives deeper in to Lean UX tactics and how … Continue reading Announcing Lean Day: UX – A Lean UX conference in New York City
I realized this week that in a traditional web app design scenario there end up being three review cycles: Wireframe review – ensuring all the elements are on the page, hierarchically correct and flowing logically from screen to screen. Confirming that the right data is being captured and then presented back to the user in … Continue reading Experiencing the Experience: The Case for Prototyping